Town Brewing Company is one of Charlotte, NC’s most successful neighborhood breweries. Located in the trendy Freemore West neighborhood, Town had positioned itself as being the neighborhood brewery for the area right out of the gate. After a successful first year of business, it was time to revamp their brand image to better reflect the energy and vibe of the neighborhood where they are located. Our goal was to give them a more exciting image on the bigger stage outside of just their area of “town.”

Town’s original brand image was developed to be very strict in color usage, type treatments, and supporting imagery. This initial approach worked well for the initial brand rollout and grand opening. Still, it quickly became apparent that a fresh outlook on the brand was needed once the topic of expanding into the retail market and packaging for widespread distribution emerged. Sublmnl worked with and continues to work with, the Town Brewing crew on developing a packaging system that allows any style of art and type of treatment to work within the overall consistent packaging architecture.

The work we have created has been well-received (both locally and in their growing distribution footprint), and the expanded new look is helping the Town brand stand out from its competition in the retail market. They’re more than just a neighborhood brewery these days, and we’re happy to play a part in their growth.

In addition to developing a more robust image for the Town Brewing parent brand, we have also worked with them to establish sub-brands for Spratt’s Premium Lager, Loose Leaf Hard Tea, and a private-label beer brand for Queens University.