Town Brewing Company

Town Brewing Company


Town Brewing Company is one of Charlotte NC’s relatively new, and up-and-coming breweries. Located in the trendy Freemore West neighborhood, Town had positioned themselves as being the neighborhood brewery for the area right out of the gate. After a successful first year of business, it was time to revamp their brand image to better reflect the energy and vibe of the neighborhood where they are located. Our goal was to give them a more exciting image on the bigger stage outside of just their area of “town.”

Town’s original brand image was developed to be very strict in color usage, type treatments and supporting imagery. This initial approach worked well for the initial brand rollout and grand opening, but it quickly became apparent that a fresh outlook on the brand was needed once the topic of expanding into the retail market and packaging for wide-spread distribution came up. We worked with, and continue to work with, the Town crew on developing a packaging system that allows for any style of art and type treatment to work within the overall consistent packaging architecture.

The work we created has been well-received (both locally and in their growing distribution foot print), and the expanded new look is helping the Town brand stand out from their competition in the retail market. They’re definitely more than just a neighborhood brewery these days, and we’re happy to play a part in their growth.

In addition to developing a more robust image for the Town Brewing parent brand, we have also worked with them on development of sub-brands for their Spratt’s Premium Lager and Loose Leaf Hard Tea brands as well. We will cover those projects in more detail on our blog very soon.

  • Package Design

  • Brand Development

  • Collateral Design

  • Identity Design

  • Environmental Design

Town Brewing Co. Knee High Full Can
Town Brewing Co. Gliss Can
Town Brewing Co. Stellar Evolution Can
Town Brewing Co. Secondary Brand Logos
Town Brewing Co. Rakefire Bottle
Town Brewing Co. Breakaway Can

What our client has to say…

“It has been refreshing to work with a designer who actually understands the craft brewing space. Sublmnl has been absolutely pivotal in helping us grow our brand. Whether we need a quick turn around on a label for a limited release beer, or more in depth work involving significant rebranding or launching a new product line, Sublmnl has been able to deliver high quality work that is perfectly aligned with our vision for our brand.”

Brian Quinn   //   Head Brewer & Partner, Town Brewing Company

  • Town Brewing Co.
  • Town Brewing Co.
  • Town Brewing Co.
Town Brewing Co. Many Faces Initiative
Town Brewing Co. Spratt's Lager
Town Brewing Co. Sellsheets
Town Brewing Co. Cans
Sublmnl Creates

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