Sugar Skull Hot Sauce is an artisanal hot sauce brand from Asheville, NC, deeply rooted in home-cooked meal flavors. It was founded by Rob Davis, who grew up in the picturesque mountains of Western North Carolina. Rob discovered a passion for crafting flavorful meals and sauces for friends and family while supporting his local community. As the demand for his sauces grew, he recognized the opportunity to expand production and further his commitment to community engagement by developing his hot sauce brand. This is where Sublmnl was brought on board to create a brand identity that encapsulates Rob’s passion for art, community, and exceptional culinary experiences.

The Sugar Skull brand’s core philosophy is to embody its founder’s values. The company emphasizes community, enjoyment, and the joy of sharing meals with loved ones. Sublmnl crafted an identity that exudes energy, fun, and approachability. We focused on developing a visual image that resonates with the relaxed atmosphere of Asheville’s vibrant culinary scene while also appealing to consumers in grocery store settings. The result is a brand that reflects the founder’s values with tongue-in-cheek quirkiness and stands out in the competitive market for artisanal hot sauces.