A high-performance identity for a “High-Performance Brewing” company.

Twenty-Six Acres Brewing Co.

Twenty Six Acres Brewing Co. - Concord, NC

A high-performance identity for a “High-Performance Brewing” company.

Twenty-Six Acres Brewing Co.

Twenty-Six Acres Brewing Co. is a craft brewery in Concord, NC, known for its innovative approach to brewing and its commitment to quality, captured in its tagline, “High-Performance Brewing.” When the team at Twenty-Six Acres approached Sublmnl, they wanted to revitalize their brand identity and packaging to reflect the quality of their products and connect with a growing, increasingly craft-savvy audience.

  • Identity Design

  • Packaging Design

  • Collateral Design

  • Environmental Design

  • Merchandising Design

The Challenge
The craft beer market has never been more crowded, and shelf differentiation has become one of the biggest challenges craft breweries face today. With more independent breweries competing for the same cooler space, a can design that doesn’t immediately communicate quality and personality gets passed over, no matter how good the beer inside actually is. Twenty-Six Acres needed a brand identity and packaging system built to win that split-second shelf decision, while staying true to the quirkiness of their brand.

The Brand
We started with an in-depth analysis of the existing brand, paired with in-depth conversations about where Twenty-Six Acres wanted to go next. That process revealed the need for a refreshed, consistent identity that captured their brewing philosophy while appealing to both loyal regulars and new craft beer enthusiasts. We redesigned their logo to reflect the brewery’s roots in Concord with a contemporary, energetic design, vibrant and engaging enough to stand out in an increasingly competitive market.

Packaging That Tells a Story
Beyond the core identity, we rebuilt their packaging system to create a unified look across their entire product line, while giving each beer label room to tell its own story. Bold colors and eye-catching graphics were designed to win attention on a crowded shelf, reflecting a broader shift in craft beverage packaging toward can designs that function almost like mini social media posts: bold, story-driven, and built to be photographed as much as purchased.

The Result
Through this comprehensive rebrand, Twenty-Six Acres Brewing Co. is better positioned in the craft beer scene, with a brand identity and packaging system that resonates with its audience both on the shelf and in the taproom. The revitalized brand reflects the company’s dedication to innovation, creativity, and its community.

Twenty-Six Acres Brewing Co. identity refresh before and after - Concord, NC
Twenty-Six Acres Brewing Co. identity refresh logo suite - Concord, NC
  • Twenty-Six Acres Brewing Co. Reptar Juice Hazy IPA packaging
  • Twenty-Six Acres Brewing Co. 26 Union Street Oatmeal Stout packaging
  • Twenty-Six Acres Brewing Co. Flash Gourdon Pumpkin Ale packaging
  • Twenty-Six Acres Brewing Co. Imperial Flash Gourdon Pumpkin Ale packaging
  • Twenty-Six Acres Brewing Co. Easy Living Ale Citrus IPA packaging
  • Twenty-Six Acres Brewing Co. Unicorn Milk Vanilla Cream Ale packaging
  • Twenty-Six Acres Brewing Co. Corban Avenue Honey Blonde Ale packaging
  • Twenty-Six Acres Brewing Co. Dashboard Hula Girl Tropical Wheat Ale packaging
  • Twenty-Six Acres Brewing Co. Duck In A Box Winter Ale packaging
  • Twenty-Six Acres Brewing Co. Orley Fick Dungus Black IPA packaging
Twenty-Six Acres Brewing Co. Electro Platypus Series Sunny Delight packaging - Concord, NC
Twenty-Six- Acres Brewing Co. Reptar Juice Born In Concord tshirt
Twenty-Six Acres Brewing Co. Kannapolis Cannon Ballers outfield wall ad
Twenty-Six- Acres Brewing Co. TSA Series logo - Concord, NC
Twenty-Six Acres Brewing Co. TSA Series bottle labels - Concord, NC
Twenty-Six- Acres Brewing Co. Reptar Juice Born In Concord pint glass
Twenty-Six Acres Brewing Co. packaged product sell sheets - Concord, NC
Twenty-Six Acres Brewing Co. Mountain Berry Punch Now Available TV screen - Concord, NC
Twenty-Six Acres Brewing Co. Five Year Anniversary logo sketch - Concord, NC
Twenty-Six Acres Brewing Co. Electro Platypus Series logo shirt - Concord, NC
Twenty-Six Acres Brewing Co. crowler labels - Concord, NC
Twenty-Six Acres Brewing Co. I Remember My First Check-In packaging - Concord, NC
  • Twenty-Six Acres Brewing Co. Electro Platypus Series packaging
  • Twenty-Six Acres Brewing Co. TSA Series packaging

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