Hoopaugh Grading Company (HGC) is a leading grading and excavation contractor based in Charlotte, NC. When HGC approached Sublmnl, they aimed to develop a comprehensive brand identity for their new training center, “HGC Academy,” which focuses on providing industry-leading education and training for construction professionals.

We began with an in-depth exploration of HGC’s mission for the Academy and its commitment to fostering skill development and safety in the industry. This understanding guided us in creating a cohesive brand identity that reflects the Academy’s dedication to excellence and innovation in training. We designed a distinctive logo and identity materials for HGC Academy that convey professionalism and expertise while appealing to a diverse audience of trainees. Additionally, we developed a comprehensive brand style guide to ensure consistency across all marketing and promotional materials.

In conjunction with the Academy’s branding, we also worked with HGC to create environmental design elements for their new corporate headquarters in Charlotte. This included signage, furniture design, and interior graphics that enhanced the overall experience for employees and visitors, reinforcing the HGC brand throughout the facility.

Through this complete brand development process, HGC Academy has established a strong identity that resonates with its mission to provide top-notch training. The corporate headquarters’ environmental design reflects HGC’s commitment to quality and professionalism in all operations.