The Town of Harrisburg, NC, is a vibrant community that sought to enhance its public image and engagement through a comprehensive overhaul of its annual signature events and collateral materials. When the town approached Sublmnl, they aimed to revitalize the identities of their key events and create cohesive branding that would resonate with residents and visitors alike.

Our collaboration began with an in-depth assessment of the town’s existing event branding and collateral materials. We then engaged with town officials to understand Harrisburg’s unique character and the significance of its annual events. This insight guided us in developing fresh, engaging identities for each signature event, ensuring they reflected the town’s spirit and facilitated community pride.

In addition to rebranding the events, we undertook a complete redevelopment of the town’s collateral materials, including the annual New Resident Guide. We aimed to create informative and visually appealing materials that welcome newcomers and promote the town’s offerings and community resources. The new designs feature vibrant graphics and clear messaging, making it easy for residents to connect with local services and events.

Furthermore, we were honored to develop the branding for Harrisburg’s 50th-anniversary celebrations. This milestone provided an opportunity to create a unique identity that honors the town’s rich history while looking forward to its future. Anniversaries’ branding incorporates elements that celebrate the community’s growth and achievements over the past five decades.

This comprehensive branding initiative enhanced the Town of Harrisburg’s public image and strengthened community engagement. The revitalized event identities and collateral materials reflect the town’s character and foster a sense of pride and connection among residents, making Harrisburg a welcoming place for all.