Americana Beer Co. is a craft brewery in Monroe, NC, dedicated to celebrating the spirit of all things “Americana.” The brand aims to bring the feeling of “apple pie and baseball” to a local hometown brewery. When the founders of Americana Beer Co. approached Sublmnl, they sought to create a brand that reflects their passion for quality craft beer and their commitment to the local community. Our collaboration began with a deep dive into what makes Americana Beer Co. unique in the competitive craft beer landscape.

The brand is inspired by the rich heritage of American brewing, emphasizing a sense of nostalgia and community. We worked closely with the Americana team to develop a brand identity that captures the essence of classic American values, from the brewing process to the overall customer experience. This included designing a logo that embodies the spirit of “America,” featuring elements that evoke a sense of tradition, patriotism, and craftsmanship.

To further enhance the brand’s connection to its roots, we created packaging and marketing materials that reflect the brewery’s dedication to quality and authenticity. The beer names, such as “Indivisible” and “Teddy,” pay homage to classic American themes while appealing to a diverse audience. Additionally, we incorporated vibrant imagery and storytelling that highlight the brewery’s commitment to using locally sourced ingredients and fostering community engagement.

Through our partnership, Americana Beer Co. has established a brand that resonates with craft beer enthusiasts and embodies the pride of the people of Monroe. Their “Drink United” tagline perfectly encapsulates their mission to deliver exceptional beer while celebrating Monroe, NC’s local culture and community spirit.