Sublmnl, a North Carolina-based brand development and digital marketing studio, has partnered with the North Carolina Craft Brewers Guild to launch “Breweries Make It Better,” a statewide cooperative marketing campaign. The campaign will eventually expand nationwide.

The cooperative marketing campaign highlights the impact craft breweries have on the communities they call home.

Craft breweries do far more than serve pints. They support local agriculture. They drive economic development. They revitalize downtowns and fuel tourism. Most importantly, they give communities a place to gather.

That’s the simple idea behind “Breweries Make It Better.” Every pint tells a bigger story about creativity, connection, and community impact.

The campaign officially launched on Sunday, July 12, 2026, at a collaborative brew day at Atomic Clock Brewing in Durham, NC. There, members of the NC Craft Brewers Guild came together around one collaborative beer. They built that beer to represent the campaign’s message statewide.

At the center of the campaign is a collaboratively brewed West Coast Pilsner. It comes in at 5.2% ABV. All three of North Carolina’s malt houses donated malt for the brew: Epiphany Malt, Riverbend Malt House, and Carolina Malt House.

Yakima Quality Hops and Lallemand also generously provided the hops and yeast.

Proceeds from every pint sold support the NC Craft Brewers Foundation scholarship fund. Each pint carries a suggested donation of $1, going directly toward scholarships for North Carolina’s beer community.

Sublmnl developed the brand identity and creative direction behind “Breweries Make It Better.” That work included the campaign’s core identity assets. It also included packaging design for the collaborative West Coast Pilsner itself.

The goal was ambitious: create a visual identity strong enough to represent an entire state’s craft beer industry. In other words, one brand needed to unite dozens of independent breweries around a single, shared story. At the same time, it had to feel authentic to real craft beer culture.

“Craft breweries have always been community builders first,” said Justin Moore, Owner and Creative Director of Sublmnl. “Being able to build the identity behind a campaign that tells that story statewide, and directly funds scholarships for the people behind this industry, is exactly the kind of work we love being part of.”

Beer lovers across North Carolina can look for the collaborative West Coast Pilsner at participating taprooms. Every pint helps fund scholarships for the next generation of the state’s craft beer community.

To learn more about the campaign or support the NC Craft Brewers Foundation directly, visit drinkncbeer.org/breweries-make-it-better.