Celebrating 20 Years: Sublmnl Marks Two Decades in Business
Sublmnl, a North Carolina-based brand development and digital marketing studio, is celebrating its 20th anniversary this year. The studio was officially founded in August 2006 by Justin Moore, but the story actually starts a few years earlier.
From a College Side Project to a Trusted Studio
Justin’s professional design career began in 2003. At the time, he was a design student at the University of North Carolina at Charlotte. He took on freelance design work on the side for extra money as “Justin Moore Designs” while he studied. He also began working as a designer for the university while still a student.
That early freelance and professional work laid the foundation for something bigger. In late 2006, Justin shed the “Justin Moore Designs” name and rebranded the growing business as “Sublmnl Design.” That rebrand marked the studio’s official founding as it’s known today.
A Name That Evolved With the Business
By 2019, the studio had changed significantly. Its focus had shifted away from design work alone. Instead, Sublmnl had grown into a full brand development studio, later expanding into digital marketing services as well.
That shift called for a new name. In 2019, the studio dropped “Design” from its name entirely, becoming simply Sublmnl, a name built to reflect everything the studio had become, not just what it started as.
Two Decades of Client Partnerships
Over the past 20 years, Sublmnl has partnered with businesses, nonprofits, government entities, and organizations across a wide range of industries. Each partnership has helped shape the studio into what it is today.
“Twenty years ago, this started as me doing freelance design work as a student,” said Justin Moore, Owner and Creative Director of Sublmnl. “Today, it’s grown into an award-winning brand development studio, and none of that happens without the clients who trusted us along the way. We’re incredibly grateful for every one of them.”
Looking Ahead
We want to thank every client who has trusted us with their brand over the past two decades. That trust is what made 20 years possible.
Looking ahead, we remain committed to helping businesses and organizations build a presence that stands out and grows, with many more years still ahead.
Need help developing a new brand presence for your organization? Get in touch with us today, and let’s start the conversation.
